EABC Seminar: “Developing your Business with IPRs”

EABC Seminar: “Developing your Business with IPRs”

The European ASEAN Business Centre (EABC) joins hands with the Department of Intellectual Property (DIP) to boost business value of Intellectual Property Rights (IPRs) for competitive Thailand. Striving towards the improvement of trade and investment climate in Thailand and awareness raising on the importance of IPRs for business success among European and Thai SMEs. The seminar went well with over 100 participants from public and private sectors joined the event.

PROGRAMME

08.30-09.00: Registration
09.00-09.15: Welcoming Remarks:
Mr Rolf-Dieter Daniel
EABC President
09.15-09.45: Opening Remarks:
Mrs Pajchima Tanasanti
Director General, Department of Intellectual Property

Mr Pekka Pentilla
Trade and Economic Attaché, Delegation of the European Union to Thailand
09.45-10.00: Coffee break and photo session
10.00-10.15: Introduction to the Seminar “Developing your business with IPRs”
Mr Stephane Passeri
Chairperson of EABC Working Group on Intellectual Property Rights (IPR)
10.15-11.25: Current Development of IP in Thai Economy

Introduction on National IP Plan 
Mrs Pajchima Tanasanti, Director General, Department of Intellectual Property

SME development in Thailand: Branding and Marketing Strategy related to IP
Dr Masato Abe, UNESCAP

Implementing successful business ideas in Thailand 
Dr Chanakan Sriratanaban, Account Manager, Nokia Siemens Networks
11.25-12.00 Q & A
12.00-13.00: Lunch
13.00-14.30: Panel Discussion #1  IPR enforcement : Challenges & Success for the public and private  sectors
Moderator: Mr Nandana Indananda, Partner Tilleke & Gibbins, former Judge at CIPITC

Police Colonel Chainarong Charoenchainao,
Deputy Commander,
Economic Crime Suppression Division,
Royal Thai Police

Mr Komtharnongchai Chaipharirojn,
Presiding Judge,
The Central Intellectual Property and International Trade Court

Mr Tada Chomchaiyo,
Director of Investigation and Suppression Division 3,
Customs Department

Mr Frederick Besson, Managing Director, Bel Perfumes

Mr Yingyong Tanthanapongphan,
IP Manager,
Corporate Technology Office, Siam  Cement PLC
14.30-14.45: Coffee Break
14.45-16.15: Panel Discussion #2 IPR commercialisation:
Generating Wealth with IP in Digital Environment
(Digital Marketing, Software Protection and Licensing and Franchising Strategy)

Moderator: Mr Stephane Passeri, Chairperson of EABC Working Group on IPR

Mr Sutti Manokitjarunman, General Manager, Electrolux Thailand

Mr Suebsiri Taweepon, Associate, Tilleke & Gibbins

Ms Areeya Pornwiriyangkura, Attorney-at-law, Tilleke & Gibbins

Mr Patrice Vidon,
European and French Patent & Trademark Attorney, Vidon IP Law Group

Mr PisetChiyasak,
General Manager, Thai Entertainment Content Trade Association (TECA)
16.15-16.30 Conclusion
November 29, 2012 |
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