The EABC Automotive WG provides a business-driven platform for discussion and formulation of consolidated positions of the WG members on key automotive issues in Thailand. By leveraging European expertise, the WG identifies critical topics and makes both strategic and operational recommendations for improvement and clarification of Government policies. Since 2018, the Automotive WG is a joint working group by the EABC and the Thai-European Business Association (TEBA). It aims to continuously promote the sustainable long-term competitiveness of the automotive industry in Thailand in close collaboration with all relevant governmental agencies and the wide network of industry associations.
Thailand has developed significantly over the last 50 years to become the largest automotive producer in ASEAN and the 12th largest in the world. As an “Automotive Hub of Asia”, Thailand continuously accelerates its next-generation automotive industry to follow the Government’s S-Curve and industry 4.0 Strategy. The automotive industry is contributing nearly 12% of Thailand’s national GDP. In 2018, Thailand produced more than 2 million vehicles; whereof 48% were sold locally and 52% were exported. The industry includes the supply chains of OEMs, parts makers, service providers, dealers and other related industries both from the EU into Thailand and vice versa from Thailand through export into the EU and worldwide production network and markets.
Position Paper 2019
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Peter Rankl is responsible for Southeast Asian market with several manufacturing and R&D locations in the region. He is leading the company’s automotive business performance and strategy development in ASEAN. Prior to this position, he held the role of Head of Powertrain China and Korea and Business Unit Engine Systems Asia in Shanghai, China. From 2009 to 2013, he led the Customer Center Ford for Engine System out of Auburn Hills, USA.