Diageo launches ‘Wrong Side of the Road’, a new interactive e-learning experience to change attitudes toward drinking and driving in Thailand

Diageo Moët Hennessy (Thailand), the leader of premium beverage alcohol, continues to raise awareness about the dangers of drink driving. The company is launching a new interactive e-learning platform called ‘Wrong Side of the Road’ (WSOTR).

Developed in partnership with United Nations Institute for Training and Research (UNITAR) and endorsed by Metropolitan Police Bureau, Wrong Side of The Road is a virtual educational experience that demonstrates the effects of alcohol and driving, as well as showcases the stigma and consequences that result from deciding to drink and drive. Presenting two real life stories – one from the point of view of a drunk driver and another from the victim of an accident – the interactive platform enables users to ask a series of meaningful questions about their decisions, and the consequences of those decisions.

Join us to make the road safer for everyone. Simply visit the e-learning platform  https://drinkdriving.drinkiq.com/ (available in Thai or English).